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No. Prefer has no free-forever plan or free tier. What Prefer does offer for free is a 7-day trial of any paid plan with no card, a one-time AI visibility audit with no account, and a set of free tools on its site. Ongoing tracking starts at $24/mo on Starter. Last updated 3 October 2026

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No free tier, but four free ways in

Prefer is a paid product with no free-forever plan. Prefer has no free tier: ongoing AI visibility tracking always sits on a paid plan, starting at $24 a month on Starter. The Prefer docs say it in one line: there is no free-forever plan, and the one-time free audit is separate and always free. What you can use without paying:

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Why the trial beats a capped free plan

Prefer’s trial runs your own prompts across ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, with competitors, citations and the Action Center switched on. You see the real product at 30 prompts for 7 days, then decide. If you need AI visibility tracking that never costs anything, Prefer is not that tool, and the honest move is to say so. You can track a small prompt set by hand: ask 20 to 30 buyer questions in each engine every month and log the brands named and pages cited in a spreadsheet. Our roundup of free AI visibility tools compares the options that do have free tiers.

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A sensible order for the free options

Most people use Prefer’s free options in this order, and each step tells you whether the next one is worth the time:
  1. Run the free audit on your domain. You enter a domain and a market, and it shows whether AI engines name you at all.
  2. Check your site with the free crawler access checker, so you know AI search bots can reach your pages before you track anything.
  3. Start the 7-day trial with your own buyer prompts and two or three named competitors.
  4. Decide at the end of the trial. Upgrade if the gaps are worth closing; otherwise tracking pauses and your data waits.

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When paying starts to make sense

Manual tracking breaks once the prompt set grows past a few dozen questions or you need history to show a trend. That is the point where a paid plan earns its cost. Starter covers 30 tracked prompts and 15 drafted articles a month, and Growth covers 150 prompts for teams. To check whether you have a gap worth paying to close, run the free audit first, then compare plans on Prefer pricing.

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Frequently asked questions

Prefer puts its free access into a card-free trial and a one-time audit instead of a permanent capped tier. The trial gives you the full product for 7 days, with every premium feature on, rather than a cut-down version forever.
Three things in Prefer cost nothing: the 7-day trial, the one-time free audit, and the free tools on the Prefer site, such as the schema generator, the robots.txt generator and the crawler access checker. None of them needs a card.
Prefer pauses tracking when a trial ends without an upgrade, and nothing is deleted. If you upgrade later, tracking resumes with your prompts, competitors and history in place.

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Also asked as

  • Is there a free version of Prefer?
  • Is Prefer free to use?
  • Does Prefer have a freemium tier?

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