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Prefer’s free audit runs roughly 30 buyer prompts on ChatGPT, Google AI Overviews and Gemini, with no account or card. The report shows Visibility, Share of Voice, Citation Share and Sentiment, a competitor table, the exact answers, top cited domains and a starter action plan. Last updated 3 October 2026 Prefer’s free audit is a one-time read of where your brand stands in AI answers today. Prefer builds the prompts, runs them, reads every answer and hands back a report you can open in the browser or share by link. There is no account to create and no card to enter.

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What happens when you run it

Prefer’s audit goes through 4 stages, from reading your site to scoring the answers.
  1. Fetches your brand. You enter a domain and a market. Prefer reads your site, infers your category and builds a light brand profile.
  2. Generates topics and prompts. Prefer writes topics your buyers search and roughly 30 prompts spread across them.
  3. Runs 3 engines. The prompts go to ChatGPT, Google AI Overviews and Gemini, and each answer is stored in full.
  4. Scores and reports. Prefer scores Visibility, Share of Voice, Citation Share and Sentiment, ranks competitors, finds the top cited sources and writes the report.
The /pricing page notes the report arrives in about 10 minutes.

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The 6 parts of the report

Every number in the audit links back to an answer you can read, so you can check the result yourself.

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How to read your first report

  • Start with the prompt-level evidence, not the scores. Read 5 answers where you were not named.
  • Check the top cited domains. Review sites, listicles and forums there are places you can earn a mention.
  • Compare the competitor table with the brands your sales team meets in deals.
  • Pick 1 or 2 items from the starter action plan and do them first.

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What the audit is not

The audit is a snapshot, not tracking. It runs once on 3 engines. Paid plans run your full prompt set on all 5 engines (ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode), repeat the runs, and add trends, deltas vs the previous run, alerts and the Action Center. AI answers also vary from one run to the next, so a single pass is a starting read rather than a final verdict. The free audit docs cover the details. When you want to keep going, promote the audit into a workspace and your topics, prompts and competitors carry over. Compare plans on /pricing, or try the AI visibility checker. Ready now? Run your free AI visibility audit.

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Frequently asked questions

No. The Prefer free audit needs no account and no card, and the docs say it stays free and ungated. You enter a domain and a market, and Prefer does the rest.
The Prefer free audit is a one-time snapshot across ChatGPT, Google AI Overviews and Gemini. Paid plans track all 5 engines (ChatGPT, Gemini, Google AI Overviews, Google AI Mode and Perplexity), with your plan’s prompt count, and repeat the runs so you get trends and deltas.
Yes. At the end of the Prefer report you can promote the audit into a full workspace. That keeps your topics, prompts and competitors and turns on ongoing tracking, alerts, the Action Center and Content Studio. Paid plans start with a 7-day free trial.

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Also asked as

  • What does the Prefer AI visibility audit include?
  • How does the Prefer free audit work?
  • What will I learn from a free AI visibility audit?

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